Seddi
Clothing a new
fashion tech brand
SEDDI is a deep-tech start-up, set to revolutionise the fashion industry through ultra-realistic virtual garment simulation. After three years of hardcore scientific research and tech development, they were gearing up to go to market. They had the business. They had the products. But to make these a success, they needed a brand.
Well, they came to the right place.
We kicked off our partnership with a six-week brand profiling project, picking the brains of staff, customers, investors to define the purpose, characteristics, secret sauce that would form the SEDDI brand. Once developed, we wrapped it all together into a brand playbook and got a new company website live and kicking.
We worked with SEDDI’s internal comms team to successfully launch the new brand internally (a very important step in any major branding project). And we created a toolkit packed with sales and investor presentation decks, boiler templates and other brand assets to get SEDDI ready to conquer the fashion world.
Ingenious8 have been a great partner for us. After developing a genuinely innovative product, it was reassuring to work with people who brought the same quality of strategic and creative thinking in bringing the new brand to life.
let’s talk about you
they say a problem shared,
is a problem halved