RWS
Taking thought leadership
to another level
What do 80 of the world’s top 100 brands have in common? They all rely on RWS for technology-enabled language, content or intellectual property services. RWS had just launched its new corporate purpose: unlocking global understanding. Next, they wanted a big-splash thought leadership report to unpack the topic and engage their target audiences.
Research formed the backbone of this content. And we’re not talking about doing a Facebook poll and calling it “insight”. We’re talking proper research… A global survey of 6,500 consumers across 13 markets. In-depth interviews with senior figures at top global brands. And secondary research drawing on dozens of authoritative sources and pioneering thinkers around the world.
We worked with RWS to structure this research as well as the insights and narrative that came out of it.
The white paper unpacked how brands can build trust with consumers through the ‘”Three Cs” of effective global communications – consistency, content and culture – and explored six emerging themes from the research, including shifting consumer preferences around local language content and real-time translation.
With insights in hand, we took care of all the writing and design to give RWS a finished white paper they couldn’t wait to share with the world. And we helped them with that, too – supporting a month-long PR campaign which included strategic media coverage, expert commentary and podcast appearances.
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they say a problem shared,
is a problem halved