Thoughtworks
Developing an
eye-catching digital campaign
Thoughtworks is a global technology consultancy that helps digital businesses with strategy, design and software engineering. They’d invested in producing a high-quality thought leadership report and promoting it through a number of channels. But now they had a new brand, they wanted a fresh campaign to give this lead-generating content another push.
Our brief was to find creative ways to repurpose the report. This time around, static images weren’t going to cut it – they needed vibrant, eye-catching, engaging visual assets to drive traffic across a range of paid, owned and earned media channels. So that’s what we gave them.
Building on their existing “Less+More” campaign concept, we started by crafting messaging to resonate with target audiences personas. Then, we developed two animation routes that reflected the new brand, exploring new, interactive digital formats to maximise engagement.
Working with Thoughtworks’ global media team on the media laydown, we created a portfolio of assets across platforms (including Google Discovery ads, Google paid search and Google Display Network), LinkedIn and trade press (including TechCrunch, Business Insider and Bloomberg Quint) to hit different stages of the customer journey. Punctuated by laser-sharp calls-to-action, these campaign assets worked a treat, generating exactly the interest Thoughtworks were looking for.
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