Seddi Textura
Fast tracking a
new product website
SEDDI had developed a game-changing product for the apparel industry. With this cloud-native, AI technology, fashion professionals would be able to create ultra-realistic 3D digital textile simulations and texture maps using a regular flatbed scanner.
With the launch date only a couple of months away, the product was still missing two vital things. A name. And a website. Could we help? Challenge accepted.
All successful products and digital experiences begin with the customer in mind.
So, we started by gathering customer insights and forming audience personas. After arriving at a name and logo fitting of the product’s qualities and attributes – Textura – we moved swiftly into website planning.
We worked quickly and collaborated closely with the SEDDI team to deliver on time. Planning content. Developing messages. Sketching wireframes. Writing copy. Designing visuals. Building. Testing. Deploying.
Generating sign-ups for free trials was the aim of the game. We created the website with this outcome front-of-mind, showcasing the product in use alongside clear user benefits and unmissable calls-to-action.
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they say a problem shared,
is a problem halved