St Helen’s
A balance of
storytelling and response
A leading independent girls’ school with a holistic approach to education wanted to show what set it apart from other “exam factories.” Its ethos goes beyond academic results, helping girls find their passions, build friendships and develop confidence for life.
To capture that breadth, we created a content-led campaign that connected with audiences wherever they were. The Be your passion campaign told authentic stories through video, blogs and social posts, all brought together in a dedicated hub showcasing the school’s clubs and societies.
Designed as an evergreen platform, the hub continues to attract and inspire prospective families long after launch. Social content and paid media across key channels helped extend reach and visibility, achieving:
257,567
257,567
118,439
118,439
8.3%
8.3%
average
engagement rate
To convert that interest, we followed with a digital admissions campaign. Scholarship-led messaging and precise targeting performed so strongly that the campaign had to be paused after one week, when the admissions team couldn’t process the volume of leads. In that short time, it delivered double the enquiry target.
Together, the two campaigns showed how storytelling builds engagement while smart targeting drives real admissions outcomes.
let’s talk about you
they say a problem shared,
is a problem halved